THE WAY FORWARD │ Level Up Philippine Agriculture!

Launching of ‘IsDA on-the-go’

Author: DA Communications Group | 2 March 2020

To provide an affordable, steady supply of fish and fishery products to Quezon City residents, the Department of Agriculture – Philippine Fisheries Development Authority (DA-PFDA) and the Bureau of Fisheries and Aquatic Resources (DA-BFAR) lodged an “IsDA on the Go” stall at the grounds of the Quezon City Hall on March 2.

IsDA on the go, a flagship program of PFDA and a part of its Corporate Social Responsibility (CSR) project, was originally launched in Antipolo, Rizal last April 2019.

To date, it has engagements in 6 barangays of Antipolo, 36 in different Waltermart branches, various cooperatives within Metro Manila, and in various Kadiwa stalls.

The project, which is part of the “Kadiwa ni Ani at Kita” marketing initiative, aims to lower the price of basic agricultural products such as marine products by providing a direct link between farmers/fisherfolk to identified communities. (Photos by Gian Carlo Luague, DA-AFID)