NRAM 2022 Exhibit, Opening Program (November 5, 2022)

Author: DA-AFID | 7 November 2022

The celebration of the 2022 National Rice Awareness Month continues with the staging of a 3-day exhibit at the Atrium, Eastwood Mall in Quezon City to encourage the public to be RICEponsible.

The campaign is part of the government’s call to Filipinos to join actions to address rice-related issues by not wasting rice, eating brown rice, mixing rice with other healthy staples, and supporting local rice farmers by buying and consuming local produce.

With the theme: “Blooming RICEponsibly with DA one community at a time!, “ the exhibit showcased the traditional colored rice and heathy pigmented rice varieties, including the beta-carotene enriched Golden Rice.

Other products developed under the Rice Business Innovations System of the Philippine Rice Research Institute were also put on display. ### (Photos by Adonis Buhayan, DA-AFID)